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    Mailing List Management for Musicians and Bands TUTORIAL

    Team kEISO | 2014.02.28 | 399.55 MB

    Mailing lists are opt-in. Your fans want to sign up for them, which makes email newsletters one of the most powerful tools for selling your music, merchandise, and concert tickets. Industry pro Bobby Owsinski shares his tips for selecting a mailing list service provider, importing email addresses you already have and creating a sign-up form to generate more, and crafting the ultimate newsletter for your fans. Plus, get tips on the best times to send your emails, and learn ways to incentivize followers on other platforms to sign up.

    Topics include:

    • Why your mailing list is so important
    • Choosing a mailing list service
    • Creating lists
    • Importing email addresses
    • Deciding on a subscription strategy
    • Designing the newsletter
    • Crafting your copy
    • Using templates
    • Getting fans to respond to your newsletter

    Mailing List Management for Musicians and Bands TUTORIAL-kEISO


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